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Awareness of Important Inbound Marketing Trends
Awareness of Important Inbound Marketing Trends in 2023
Adapting an inbound marketing strategy is a practical move that can help a business entice clients, foster trust, and build long-term loyalty. An inbound strategy that is properly implemented will surely have positive effects on your business and customers.
This methodology underscores the value of content creation and involves creating strong customer relationships by means of relevant messaging, email campaigns, and social media posts. This year, marketers need to pay attention to the following inbound marketing trends.
Growing Power of Influencer Marketing
Influencer marketing continues to become more effective because of brand awareness primarily through video content in social media sites like YouTube. In fact, polls revealed that almost 70% of consumers want to learn about new brands, commodities, and services through videos. Therefore, it will be a good move to team up video marketing with reputable influencers whom target customers follow and believe.
It becomes easier for marketing people to identify and target ideal audiences using influencers. These individuals already have organic traffic generated through their own efforts and resources. Find the best influencer rather than find the right audience.
More than 45% of marketers from select industries like cosmetics and fashion in the United States and Europe say that Micro Influencers with followers of between 10,000 and 100,000 are the most effective.
According to stakeholders, influencer marketing will translate into a common marketing technique for the rest of the year. In fact, over 80% of marketing professionals are expected to sustain or increase their investments in this approach in 2023.
Social Media to Evolve into Customer Service Platform
Utilizing social media outlets as a tool for customer service is quite new. However, the trend is rapidly gaining headway. This is bound to happen as social media websites like Facebook and Instagram are intensifying their electronic-commerce capabilities. Hence, the delivery of customer service using said platforms will become more essential.
Social media offers numerous opportunities for interacting and staying connected with your patrons and prospects, strengthening customer relationships, and brand-building. Here are a few pointers to intensify customer service skills.
Promptly respond and interact with consumers so they feel important, appreciated, and respected.
Ask customers what they feel about a particular product or service through social media.
Use social media websites to share information about brands, goods, or services. People like social media for interaction and know more about a certain brand, merchandise, or service.
Use of Content as Sales Tool
Content plays a crucial role in the sales funnel. It is necessary to use engaging content to further engross and educate potential customers. Content should have these characteristics:
Create content that looks at and offers smart solutions.
Write specific content for a variety of case issues.
Put together a content library that sales teams will need and can easily access.
Build case content with positive reviews and testimonials of users.
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